Through collaboration, myself and the TAB designers work with the corporate photo studio to align photographs to correspond with our design decisions. This involves strong communication and collaboration to create a final piece as a team.
Consistency and uniformity is a priority at Kohl's. Implementing structured grids that make handle diverse and complex arrangements.
Making creative decisions implementing seasonal elements to convey a festive theme, while respecting the stringent corporate requirements.
At Kohl's, I worked on a range of print formats, including newsprint broadsheets and brochures, each with their own rules, requirements, and specifications.